The Complete Guide: Social Media Chatbot Features and Benefits for Business

Social media chatbots are an excellent way to automate the social media marketing process. They can be used to respond to posts and messages, publish content, schedule posts, and even interact with customers all without having any human intervention.

What is a chatbot?

A chatbot is basically a software program that interacts with customers via text either on website or social media. They are able to answer frequently asked questions, and they can also take input from customers in the form of queries or requests. They are better than humans in some ways because:

-Chatbots will always be available for a customer when needed.

-Chatbots don't have to sleep, so they work continuously even at night.

-Chatbots never get tired of answering questions over and over again.

-Chatbots can be programmed to handle more complex conversations compared to simple responses.

Chatbot on Social media plateform

Chatbots are a great way for users to get immediate answers about your company, products and services. They are a convenient way for customers to find information without being put on hold or transferred from one department to another. The use of chatbots has been increasing recently in social media platforms because they can be accessed throughout the day, at any time, from any location.

1. Easy to connect and wise to pursue reach

People are using social media to find out about their favorite products, services, and brands. With chatbots, you can now reach them at any time of the day or night with relevant information.

For example, if you run a travel agency and want to promote your latest trip deals, you can use a chatbot to send out relevant messages at the right time. It will also help you in connecting with existing customers who have visited your website recently and need some help in making their travel plans.

2. Promote a product

Botgo Social Media chatbots can be used as an effective tool for promoting new products or services on social media platforms like Facebook, Twitter and Instagram. You can use them to promote your products or services by offering exclusive discounts or coupons on certain dates only or by offering free samples of your product or service in exchange for feedback from the customer. 

3. Generate leads and drive sales

Chatbots can generate leads for your business by helping them identifying potential customers, which is useful since most businesses don't know who their target audience is until they start interacting with them.

Chatbot in different social media platform

Whatsapp:  WhatsApp is one of the most personal platforms where people interact on a daily basis. As businesses are now opting to create more personalized experiences for their customers, more popular WhatsApp chatbots become. Companies using chatbots are learning that, when used correctly, chatbots can deliver delightful customer service by answering consumers' queries at lightning-fast speeds. Keep customer updating help them to sale more with keeping personal touch.

Facebook: As of 2021, Facebook is the largest social media platform globally, with 2.85 billion monthly active users worldwide. Facebook's longevity gives it credibility to sell authentic products, and if used wisely, it can bring you loyal customers. With the rise of ecommerce on social platforms, Facebook chatbots help keep conversations real and authentic for customers.

Instagram: Instagram is one of the most popular social platforms on the internet, with millions of users worldwide. It's a great place to connect with potential customers and promote your business. With the Instagram chatbot, you can have instant, fluent conversations with potential customers, making it a great platform for marketing your business.

Conclusion

Social media platforms are now one of the primary methods of communication between businesses and consumers. In fact, social media is where most people spend their time online. Businesses have taken note of this and have adopted chatbots as a way to provide customer service in a fast, effective, and efficient manner.